China has fined five knock-off Disney hotels for infringing on the US entertainment firm’s trademarks, Reuters reported, citing the official Xinhua news agency.
The news comes less than a month after Chinese authorities announced they would give unprecedented special trademark protection to Disney in a year-long campaign around the opening of a Walt Disney Co. theme park in Shanghai.
The Shanghai Municipal Administration for Industry and Commerce, a business regulator, found that the hotels were all owned by the Shenzhen Vienna Hotels Group and had used the “Disney” trademark on their signs and websites without authorization, Xinhua said.
The hotels were located in Shanghai’s Pudong district, where the theme park is due to open next year.
“Hoping to cash in on the resort and attract customers, [the hotels] not only infringed trademark rights but are also suspected of unfair competition,” the report quoted the regulator as saying.
The hotels were fined a combined 100,000 yuan (US$15,656), it said.
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