21 February 2020

Cigarette brand recognition high among children, report says

Eighty-six percent of Chinese children were able to identify at least one cigarette brand logo, Xinhua news agency reported Tuesday, citing a new research by University of Maryland School of Public Health and Johns Hopkins Institute for Global Tobacco Control. The research, published in the Journal of Pediatrics, was conducted among about 2,400 five and six-year-old children from Brazil, China, India, Nigeria, Pakistan and Russia. About 70 percent of the surveyed children could identify at least one cigarette logo when they were asked to match logos with pictures of products, including eight cigarette brands. Pakistan had the second highest percentage with 84 percent of children passing the test, the report said.

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