International retirement home operators are considering investing in China but experts say it will take a while to find a successful business model, the South China Morning Post reported Thursday. Bromme Cole, a senior housing consultant who runs Hampton Hoerter, was quoted as saying that the government rules issued last month on the development of the sector “are still a little bit vague”. The guidelines call for local governments to work closely with private companies to establish homes and care centers for the elderly. But Cole said not one business model has proven to be successful so far, although he has been approached by many foreign players interested in the sector.
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