17 February 2019

Lego to build China sales on growing demand, report says

Lego AS, Europe’s biggest toymaker, plans to expand its sales in China as rising incomes in the world’s most populous nation boosts demand for its building-blocks, Bloomberg reported Thursday, citing chief executive Joergen Vig Knudstorp. Lego is building manufacturing facilities in China to serve both the country and Asia in general, Knudstorp said, adding that the region contributes about 10 percent of the company’s revenue.

– Contact HKEJ [email protected]


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