16 February 2019

ZTE taps Houston Rockets, Sina says

ZTE Corp. (00763.HK, 000063.CN) on Sunday announced a partnership with the Houston Rockets, becoming the first and only smartphone provider officially recognized by the NBA team, Sina Technology website reported. Under the deal, ZTE’s smartphone commercials will be broadcast during Rockets games. Rockets power forward Chandler Parsons will be the spokesman for the company’s smartphone products, the report said. Cheng Lixin, chief executive of ZTE’s United States operations, said the mobile phone market accounts for 90 percent of the company’s US business. ZTE ranks fourth in mobile phone sales in the US, the report said.

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