22 April 2019

Nu Skin eyes middle class in US$200 mln China push, report says

Personal-care products maker Nu Skin Enterprises is ramping up investment on the mainland as it eyes the country’s growing middle class, Xinhua reported Sunday. Nu Skin president Truman Hunt said the company plans to put close to US$200 million into building stores and manufacturing facilities in China next year, to keep up with rising demand. It has also spent more than 450 million yuan (US$73 million) building new offices in Shanghai, its largest ever foreign investment, Hunt said. Nu Skin was the first foreign-invested direct selling company to be licensed to do business in China, operating in 19 mainland provinces and regions.

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