15 February 2019

Apple expands China horizons beyond big cities, Bloomberg says

Apple Inc. chief executive Tim Cook said the iPhone maker will broaden its distribution in China in an effort to reignite growth after the company reported its first decline in annual profit in at least a decade, Bloomberg News reported on Wednesday. Apple will focus on areas outside the country’s largest cities and add more outlets besides Apple stores to sell its devices, Cook was quoted as saying during a conference call. Apple’s sales in China rose 6 percent in the recent quarter to US$5.7 billion, making it the company’s second-biggest market after the United States. But the company lags behind Samsung Electronics Co. and local manufacturers that offer cheaper smartphones and tablets with more design choices than the iPhone and iPad,  the report said.

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