Business-to-consumer (B2C) e-commerce market in China is estimated to have reached 162.4 billion yuan (US$26.66 billion) in the third quarter this year, Xinhua news agency reported Tuesday, citing data from market research firm Analysys International. The figure marked a 3 percent increase over the previous quarter and a 50 percent rise over the same period last year, it said. The B2C market, gradually narrowing its gap with the consumer-to-consumer market, has covered 39 percent of the country’s whole online retail market, Analysys was quoted as saying in a report. The report predicted that China’s B2C market will grow robustly in the fourth quarter, when the major e-commerce enterprises will put much effort into the online-to-offline (O2O) market.
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