23 September 2018

Wahaha taps into Chinese white liquor market, Xinhua says

Hangzhou Wahaha Group Co. Ltd. is entering the Chinese white liquor market with the launch of its own brand manufactured in Maotai town of Guizhou province, Xinhua news agency reported on Tuesday, citing the beverage giant’s chairman and chief executive Zong Qinghou. Priced at 100 yuan (US$16.39) to 400 yuan, Ling Jiang Guo is being positioned as a mid-range brand and will not be affected by the government’s campaign against extravagant consumption, Global Times quoted a company public relations staffer as saying.

– Contact HKEJ at [email protected]



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