Singles Day sales at Alibaba Group’s online mall has broken the previous full-day record of 19.1 billion yuan (US$3.13 billion) in just 13 hours after the annual promotion began at Sunday midnight, a company statement said. The Singles Day promotion, aiming to capitalize on the gift-buying spree to celebrate the unmarried life among young Chinese, was started by the e-commerce giant in 2009. Full-day sales records were 100 million yuan in 2009, 936 million yuan in 2010, 5.2 billion yuan in 2011 and 19.1 billion yuan last year. Previous estimate for full-day sales this year was 30 billion yuan, South China Morning Post said in a report early Monday. November 11 marks Singles Day in China.
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