JD.com, one of China’s major e-commerce firms, is in talks to buy MediaV, an advertising technology and services provider in Shanghai, for US$700 million, Caijing reported on its website Tuesday, citing an unnamed source. JD.com declined to comment on the matter when contacted, the report said. Investors in MediaV include LightSpeed Venture Partners and GGV Capital, it said. Almost 80 percent of the top 50 Chinese e-commerce websites are MediaV’s clients, according to the report.
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