Date
19 October 2017

Bright Food mulls listing of unit Weetabix, WSJ says

China’s Bright Food Group Co. is considering taking its newly acquired breakfast brand Weetabix public in an effort to enhance the brand profile, the Wall Street Journal reported Thursday. The state-controlled maker of items such as milk, candy, wine and meat products is considering a Hong Kong, UK or US listing for Weetabix Food Co., company spokesman Pan Jianjun was quoted as saying. Bright Food bought a 60 percent stake in the cereal maker last year in a deal that valued it at about US$1.9 billion, including debt. Pan said there is timeframe for the proposed listing.

– Contact HKEJ at [email protected]

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