China’s Bright Food Group Co. is considering taking its newly acquired breakfast brand Weetabix public in an effort to enhance the brand profile, the Wall Street Journal reported Thursday. The state-controlled maker of items such as milk, candy, wine and meat products is considering a Hong Kong, UK or US listing for Weetabix Food Co., company spokesman Pan Jianjun was quoted as saying. Bright Food bought a 60 percent stake in the cereal maker last year in a deal that valued it at about US$1.9 billion, including debt. Pan said there is timeframe for the proposed listing.
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