Chinese telecoms equipment giant Huawei Technologies Co. has entered a cooperation agreement with the Primera Division of the Liga Nacional de Fútbol Profesional (LFP), commonly known in the English-speaking world as La Liga, in Beijing on Thursday, news portal Sina.com reported Thursday. It marks another high-profile sports sponsorship deal for Huawei after it earlier inked sponsorship arrangements with Bundesliga football team Borussia Dortmund and Italian Serie A side AC Milan. Under the latest deal, Huawei will become a global technology partner of the LFP during the 2013 to 2014 season, and will have the collective usage rights of LFP player images, logos, mascots and other marks. Huawei will also be able to pre-install the official LFP app on its handsets being sold worldwide, the report said.
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