Two trade associations will promote leading Chinese brands overseas, Xinhua news agency reported Tuesday. China Light Industry Enterprises Investment and Development Association (CLIEIDA) and America Asia Trade Promotion Association (AATPA) have launched a project to directly promote 2,000 Chinese brands to buyers overseas, the report said, citing AATPA head Ge Baolin. The first 500 companies selected for the project will receive US$1 million each in marketing subsidies. The project is expected to reduce the cost of promoting Chinese products abroad, He Ran, a senior officer of CLIEIDA was quoted as saying. An exhibition and trade center for Chinese goods will open in May 2014 in Silicon Valley, California, followed by another in South Carolina. The project is expected to cover Europe in the future, the report said.
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