The lights are going out for 3D TV due to equipment hassles and lingering concerns about dangers to eyesight. And the attention now is turning to 4K TV, the next big thing in home viewing.
4K TV is an ultra-high-definition television standard describing display devices with a horizontal resolution on the order of 4000 pixels, or four times as many as the most popular 1080p HDTV format. With that kind of screen definition, 4K TV is in a league of its own in terms of visual resolution.
As the price tag for 4K TV continues to decline, demand has started picking up in China. According to state-backed All View Consulting, the number of high-spec 4K TV sets sold on the mainland rose from 2,000 in the first quarter to 18,000 in the second and 104,000 in the third. Then, in one month, in October, 960,000 flew off shop shelves.
At the same time, the 3D TV fever appears to have passed. The National Business Daily quoted a Skyworth Digital (00751.HK) executive as saying that sales of the brand’s 3D LED TV sets shrank between April and October, down 21 percent year on year. TCL Multimedia Technology (01070.HK) had a similar drop in the second half.
Demand for 3D TV is expected to keep shrinking. Traditional TV makers are also being undercut by both rising tech firm Xiaomi and video portal Leshi Internet Information & Technology (300104.CN) in the entry-level 1080p HDTV market. It seems that the growing replacement demand for higher-margin 4K TVs will offer the domestic brands timely help to get back in the picture.
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