Nearly 6,000 people spent more than 1 million yuan (U$164,660) each on Taobao.com over the past year, with more than 1,000 coming from Guangdong province alone, Alibaba Group Holdings said in an e-mailed press release Thursday.
Zhejiang province had the second highest million-yuan spenders with 638, followed by Shanghai with 627.
The transactions included property, automobile and jet plane purchases, the company said.
Other notable online deals were a 186 million yuan purchase of a state-owned site and a 170,000 yuan yachting adventure to a South Pole penguin sanctuary, it said.
In 2013, Taobao shoppers spent 870 million yuan to buy anti-smog gear such as masks and air cleaners. Related transactions came to 4.5 million, Alibaba said.
On Thursday, more than 500,000 transactions were made over Taobao.com during the first 15 minutes of a sale festival. After 15 hours, the number had reached two million, it said.
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