Date
24 August 2017

Apple opens flagship online store on Tmall, website says

Apple Inc. on Tuesday unveiled an official online store on Alibaba Group’s e-commerce website Tmall.com, news portal 163.com reported Tuesday, citing a company statement. It’s the first official online store on a Chinese third-party platform. Apple refused to say whether it will open more such stores on other Chinese e-commerce platforms, the report said. Previously, Apple’s official retail channels in China consisted of its website and physical stores. Apple products on Tmall will sold at standard prices.   

– Contact HKEJ at digest@ejinsight.com

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