22 January 2019

Survey shows educated women driving online shopping, Xinhua says

A survey of Chinese Internet consumers has found that educated middle-class women were more likely to shop online than their male counterparts, Xinhua news agency reported Monday. According to the survey by New Zealand’s Lincoln University, well-educated employees appeared more inclined to shop online than any other group, possibly indicating their computer literacy and ready access to Internet technology, the report said. The online shopping behavior of friends and family also appeared to be a major influence on China’s e-shoppers, especially among women, it said.

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