Date
18 October 2017

Ping An to be new Chinese Super League title sponsor, paper says

Ping An Insurance (Group) Company of China (02318.HK, 601318.CN) is believed to have clinched the title sponsorship deal for the Chinese Football Association Super League for 150 million yuan (US$24.73 million) for the 2014 season, beating a well-known automobile manufacturer, China Business News reported Monday, citing market sources. Previously, property developer Dalian Wanda Group sponsored the Super League for 65 million yuan a year for three seasons starting 2011. Of the sixteen teams currently playing in the Super League, investors in over ten teams have their core businesses in real estate development, while the others also have some interests in the property sector, the report said.

– Contact HKEJ at [email protected]

EL/AC/RC

 

EJI Weekly Newsletter

Please click here to unsubscribe