11 December 2018

Belle to ramp up O2O business in mainland

Shoe and sportswear retailer Belle International Holdings Ltd. (01880.HK) will gear up its online to offline (O2O) retail strategy in China to tap growing demand for mobile internet services, chief executive Sheng Baijiao said Monday.

The company will also improve its technology platform to boost online sales and e-commerce, Sheng told reporters during a results announcement for the company’s operating performance to December 2013.

It is in talks with Tencent Holdings (00700.HK) and other internet companies to develop its online business, Sheng said.

Belle’s online footwear retailer,, continued to rack up losses last year and is not expected to make a profit in the coming one to two years, he said

– Contact HKEJ at [email protected]



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