Date
19 November 2017

LeTV sales surge on US drama series broadcast rights, paper says

Beijing LeTV Mobile Media & Technology Co. Ltd., an online video portal and smart TV manufacturer, saw 15,000 units of its latest Super TVs being snapped up online in just 5 minutes and 48 seconds after the firm announced that it has secured exclusive network TV broadcast rights of the season two of the popular American political drama TV series “House of Cards”, China Business News reported Tuesday, citing LeTV senior vice president Gao Fei. Earlier, Sohu.com is said to have recorded a total of 24.5 million views of “House of Cards” on its portal since March 2013, and reaped huge advertising dollars from high-end brands such as BMW, Mercedes Benz, Chanel, VISA and Samsung. Online media are in the fight for top quality content in order to drive traffic, the report cited analysts as saying.

– Contact HKEJ at [email protected]

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