23 October 2018

Chewing gum finds new flavor in China, WSJ says

Chewing gum is growing at double-digit rates in China as disposable incomes rise and marketing expands, the Wall Street Journal reported Tuesday. Market leaders William Wrigley Jr. and South Korea’s Orion Group have expanded distribution and offered flavors such as grapefruit, cucumber and tea, the report said. Ad spending on chewing gum has more than doubled in the last two years to 7.55 billion yuan (US$1.24 billion), before factoring in discounts given on advertising rates, according to Nielsen-CCData. Gum sales grew nearly 14 percent in China last year to US$2.8 billion, nearly double the level of 2009 but down from the 2011 peak of 20 percent, the report said.

– Contact HKEJ [email protected]


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