China’s consumer health market is expected to grow in the next five years, driven by rising public awareness and a host of related factors, the official Xinhua news agency reported Wednesday, citing Boston Consulting Group (BCG). The domestic market could be worth nearly US$70 billion by 2020, a national survey of 2,600 middle and upper-income consumers aged 18 to 65 shows. BCG expects 11 percent annual growth in the over-the-counter segment including vitamins, minerals and supplements between 2014 and 2020, Greater China managing director Wu Chun was quoted as saying. The growth will be fueled by growing awareness of public health, rising income, urbanization and increased elderly population, the report said.
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