19 October 2018

Boyaa may raise prices this year to boost ARPU

Boyaa Interactive International Ltd. (00434.HK) may increase the price of its mobile games this year after a jump in paying users last year, a senior executive said Thursday.

“We lowered the payment barrier for our games last year to boost our user base,” chief financial officer Jeffrey Gao told a media briefing.

Ten users paying 1 yuan (16.3 US cents) each make better sense than one person paying 10 yuan, he said.

The ratio of revenue from mobile games to total revenue is expected to grow to 50 percent this year from 40.4 percent last year, Gao said.

The company saw the number of paid mobile game users grow nearly eight times to 1.84 million last year while web-based gamers fell 9 percent to 366,000, it said in a statement.

However, the monthly average revenue per user (ARPU) for its mobile games fell 64.2 percent to 12.50 yuan, with web-based ARPU rising 3.7 percent to 92.50 yuan.

Chief executive David Zhang said the company plans to launch eight games this year. Also, it is considering acquisitions.

– Contact HKEJ at digest



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