19 July 2019

Mobile viewers push LeTV to No. 2 in online video, paper says

The average number of daily viewers of Chinese online video content provider LeTV (300104.CN) has risen to 25.51 million, pushing the site past rivals Iqiyi and Sohu Video and making it second only to Youku Tudou in online video viewership, the Shanghai Securities News reported Wednesday, citing iUserTracker data. LeTV chairman Liu Hong said the higher ranking is due to the fast rise in viewing over mobile devices, a segment growing even faster than PC viewership. Liu said the company will launch more mobile platform features this year, and flagship stores will be set up this year in the commercial districts of first-tier cities to expand TV sales significantly, the report said.

– Contact HKEJ at [email protected]



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