ChangYou.com, a Beijing-based developer and operator of online games, will embark on a US$600 million mobile gaming development initiative, the South China Morning Post reported. The firm’s publishing subsidiary in the US unveiled the investment program, called “CYOU Win Plan”, Thursday morning before its formal announcement at the annual Game Developers Conference in San Francisco next week, the report said. Under the plan, the firm will provide support for independent gaming developers in marketing, distribution and business operations. The Nasdaq-listed company has earmarked US$200 million to acquire mobile games, US$200 million for mobile game marketing over the next two years and US$200 million for revenue-sharing arrangements with game developers over three years, the report said.
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