Powerlong Real Estate Holdings Ltd. (01238.HK) will help Carrefour’s supermarkets in Fuzhou to develop their online-to-offline (O2O) business platforms, the Chinese firm’s chief executive said on Thursday.
“It is the first e-commerce platform for Carrefour and we are working closely with them,” Hoi Wafong said a news conference, without giving details.
“For Powerlong, two of our shopping malls have already implemented O2O platform and we plan to implement this strategy in two to four more malls this year,” Hoi said. The O2O platforms mainly targets consumers located within six kilometers.
An O2O mall launched by Powerlong in November in Fuzhou is the first integrated e-commerce platform in the commercial real estate industry. It has attracted 500 shops and 300,000 loyal regular spending consumers, according to the company.
“For example, consumers can order a pack of rice on the platform, and the product will be delivered in half an hour,” Hoi said.
“It is important for us to increase the stickiness of the customers and shops and stand out from other malls as the competition among malls in the same region will be fierce in the coming years,” he said.
Powerlong plans to open four new shopping malls this year — in Tianjin, Chongqing, Hangzhou and Zhenjiang. Rental and management fee is expected to grow 30 percent this year. The company has set a contracted sales target of 12 billion yuan (US$1.95 billion) for the year.
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