Date
11 December 2017

1 mln-plus mainland orders in for ‘iPhone 5C killer’, paper says

More than a million pre-orders have been placed on the mainland in just 10 days for Taiwanese smartphone maker High Technology Computer Corp.’s (HTC) new mid-range Desire 816 smartphone, the Economic Daily News reported Tuesday, without citing a source. The 1,899 yuan (US$307.42) phone, which is initially only available through China United Network Communications Group Co. Ltd. (China Unicom) (00762.HK, 600050.CN) but will be offered later by China Mobile Ltd. (00941.HK) and China Telecom Corp. Ltd. (00728.HK), has been labeled the “iPhone 5C killer” on the mainland due to its high price-performance ratio. HTC is also taking aim at the U.S. market through product placement in the new movie “Captain America: The Winter Soldier”, the report said.

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TL/AC/SK

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