Date
12 December 2017

Interest in luxury watches surges online in China, SCMP says

China had the highest online searches for upmarket Swiss watches last year despite a sharp fall in luxury consumption, the South China Morning Post reported Friday, citing a study by WorldWatchReport. The Chinese mainland had the highest year on year growth in demand for all luxury watch categories at 59.4 per cent, more than 10 times the global average of 5.7 per cent. The report, published by market-monitoring firm Digital Luxury, analysed 62 luxury watch brands across 20 markets from more than one billion watch-related search queries typed into major online search engines. Baidu, the leading Chinese-language online search service provider, found mainland consumers’ thirst for luxury watches showed no signs of a slowdown despite weak sales last year caused by Beijing’s crackdown on extravagance among government officials, the report said.

– Contact HKEJ at [email protected]

SK/RA

 

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