22 February 2019

Foreign brands dominate China perfume market, website says

The top 10 perfume brands in China in 2013 were all from overseas, news website reported Friday, citing data from Euromonitor International Ltd. Chanel, LVMH, Coty, P&G, L’Oreal, Estee Lauder, MaryKay, Burberry, Salvatore Ferragamo and Avon were the top-selling brands last year in the mainland market. Chanel had a 12.7 percent market share, followed by LVMH with 11 percent and Coty with 8.5 percent, the data showed. According to Euromonitor, China has a great market potential for cosmetics and perfume, as only 16 percent of the country’s female population regularly use cosmetics, while 47 percent only occasionally wear perfume. Perfume sales in China is estimated at US$1.2 billion a year, compared with US$4 billion in the United States and US$9 billion in Europe, the report said.

– Contact HKEJ at [email protected]



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