24 March 2019

Geely prunes car offshoots to focus on main mass line, WSJ says

Carmaker Zhejiang Geely will ditch its Emgrand, Gleagle and Englon brands to focus on its mass-market Geely marque, the Wall Street Journal reported Sunday, citing Zhejiang Geely Holding Group chairman Li Shufu.

Li said Saturday that developing the separate car lines was beyond the company’s capacity.

He also said Geely and Volvo, the Swedish luxury brand he bought in 2010, are working on a common platform to develop smaller cars and might use Volvo’s XC90 SUV as a basis for other models for the Chinese market.

Volvo plans to introduce a long-wheel-base plug-in hybrid sedan, the S60L, to be built in China, the report quoted Li as saying.

– Contact HKEJ [email protected]


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