US fast-food company McDonald’s Corp. has unveiled tweaks to its restaurants in a design that combines Chinese and trademark elements, Global Times reported Monday.
Kenneth Chan, chief executive officer of McDonald’s China operations, said the design aims to help McDonald’s blend in the local market better.
“If our customers like it, there will be more restaurants with such designs to follow. If not, we have other styles ready for experiment,” Chan was quoted as saying.
McDonald’s China marketing vice president Christine Xu said the company has rejigged its restaurant interiors in the past few years but the previous efforts were mainly based on concepts from Europe and Australia.
Global Times quoted Sun Dongliu, from Shenzhen-based Zero Power Intelligence, as saying that McDonald’s present focus on open space and bright colors might night meet the expectations of young diners seeking a “more inclusive space” for socializing.
The Wall Street Journal reported that the new store design incorporates wood and brick patterns “pulled from China’s dynastic era”. McDonald’s will also feature basketball star LeBron James in commercials this year, it said.
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