Microsoft Corp. and Sony Corp. are seeking tie-ups with gaming companies in China as part of efforts to promote their video game consoles in the country, the Economic Information Daily reported Friday, citing unnamed sources.
Representatives of the US software company have held talks with officials of Chinese gaming firms, including Suzhou Snail Digital Technology Co. Ltd., in the hope of developing Chinese games for its Xbox One, the newspaper said.
The move comes after the Shanghai Free Trade Zone unveiled rules which stipulate that offshore gaming providers inside the zone should use Chinese language and characters for content when the products are sold in China.
Not to be outdone, Sony Corp. is also in talks with Shanghai Oriental Pearl (Group) Co. Ltd. (600832.CN) to launch PlayStation4 in China, and a joint venture is expected to be established at the Shanghai FTZ in August, according to the report.
China’s gaming console market is expected to reach 100 billion yuan (US$16.26 billion) with local companies such as Shanghai Oriental and Bestv New Media Co. Ltd. (600637.CN) benefiting from partnerships with global gaming providers, analysts were quoted as saying.
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