Christie’s International Plc., the world’s largest art auction house, will step up its online strategy to boost sales, the Wall Street Journal reported Sunday, citing its chief executive Steven Murphy.
“I felt the art auction world had not experienced the tidal wave that music, video and books experienced with the advent of online,” Murphy was quoted as saying.
Murphy is making online sales the company’s main focus even as sales soared to US$7.13 billion in 2013, up 14 percent from the previous year and an increase of 36 percent from 2010 when he joined the London-based auction house. Its sales in Hong Kong alone jumped 30 percent last year, the newspaper said.
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