Date
20 September 2017
Asus aims to double its PC shipments to 50 million units in five years, according to a report. Photo: Bloomberg
Asus aims to double its PC shipments to 50 million units in five years, according to a report. Photo: Bloomberg

Asus unveils ambitious sales plan, challenging Lenovo

Taiwanese PC maker Asus has unveiled an ambitious sales plan to challenge Chinese rival Lenovo (00992.HK), Apple Daily (Taiwan) reported Thursday.

The company is targeting annual growth of 15 percent from this year, and aims to double its PC shipments to 50 million units in five years, chief executive Jerry Shen was quoted as saying.

Cellphone sales are expected to reach 30-40 million units in 2016, grabbing over 3 percent of the global market share, he said.

Asus recorded sales revenue of 100.27 billion Taiwan dollars (US$3.33 billion) in the first quarter this year, representing a decline of 16 percent over the preceding three months. Net profit stood at 4.36 billion Taiwan dollars, down 23 percent from the previous quarter, according to the company’s data.

Shen expects revenue to rise 5 percent in the second quarter to 105 billion Taiwan dollars, according to the report.

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