Date
20 September 2017
Huayi's Hollywood star power includes names like Brad Pitt. Photo: AFP
Huayi's Hollywood star power includes names like Brad Pitt. Photo: AFP

Huayi Bros banks on Hollywood star power

Huayi Brothers Media Group, one of China’s leading film production companies, aims to shoot into a new orbit through joint projects with a Hollywood studio that is roping in big stars such as Brad Pitt and Johnny Depp.

The Beijing-based firm announced Thursday that it aims to gross 10 billion yuan (US$1.6 billion) at the box office in the next two years through a partnership with Studio 8, Xinhua news agency reported. The goal is ambitious, given that Huayi earned 9 billion yuan in the last 20 years.

“After several years, it will even be possible for us to make 10 billion yuan from one project, considering that the four Hollywood directors cooperating with us all have experience in billion-dollar projects,” Chairman Wang Zhongjun was quoted as saying.

Huayi Brothers will inject up to US$150 million into Studio 8 in 2014, the first year for the partnership. According to Wang, Huayi will become an entertainment empire focused on film and television production along with online games and theme parks.

The studio announced on Thursday its production plan through 2015, with 32 movies directed by or starring big names from home and abroad, including Chinese kung fu star Jackie Chan, Hong Kong film director Hark Tsui, Brad Pitt, Johnny Depp and Keanu Reeves, the report said.

Directed by David Ayer and starring Brad Pitt, “Fury” is set for release in November 2014.

– Contact HKEJ [email protected]

SK/RC

EJI Weekly Newsletter

Please click here to unsubscribe