Chinese fascination with online games is being fueled by an irrational addiction, according to a survey released Monday.
Crazy? Tell that to 100 million so-called “naocan” players who are driving the mainland’s US$3 billion video game market.
Naocan, meaning brain-damaged people, are a new breed of players whose gaming habit literally takes over their lives, according to the survey by online video maker Giant Interactive Group and Analysys International.
More than 67.5 percent of Chinese gamers believe their friends or teammates belong to this group of crazed players.
Nearly 30 percent of these irrational players are from northeast China. About 17.2 percent are from Henan and 12.9 percent are from Fujian, the survey said.
China’s online video game market has taken off in recent years, helped by the explosive growth in mobile devices.
This year, the market is expected to generate more than US$3 billion, according to the latest estimates by SuperData Research.
That means China is set to overtake the United States to become No. 1 in the world, a dubious distinction but a noteworthy one nonetheless.
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