26 March 2019
ATV is going to rebroadcast its popular drama series 'My Date with a Vampire'. Photo: ATV
ATV is going to rebroadcast its popular drama series 'My Date with a Vampire'. Photo: ATV

Scholar slams broadcaster for replaying old TV hits

Asia Television Ltd. (ATV), one of the two free-to-air television broadcasters in Hong Kong, is going to rebroadcast some of its programs starting Monday,encouraged by the fact that shows being aired on the same time slots by its rival Television Broadcasts Ltd. (TVB) are not popular among audiences.

But a scholar said television networks should stop doing this because it is a disservice to the city.

To Yiu Ming, assistant professor of the Department of Journalism at Hong Kong Baptist University, said ATV should not recycle old shows, because if this continues, creativity will suffer and broadcasters will just continue repeating old hits, Sky Post reported on Monday.

To also said the Office of the Communications Authority should state clearly that the broadcaster’s ability in producing new programs is one of the criteria for renewing its free-to-air license. He noted that ATV seems to be good only at acquiring broadcasting rights for foreign programs while the quality of its in-house production is always questionable.

ATV has decided to rebroadcast “My Date with a Vampire” for the sixth time on prime time starting from Monday, as TVB’s rival show, “Journey to the West”, suffers from low viewership, prompting some netizens to comment that the broadcaster is doing a great public service by forcing Hong Kong’s children to stop watching TV. 

ATV is also going to replay its infotainment program “Hong Kong Today”, which was very popular 20 years ago. The program was famous for its coverage of the closure of China Motor Bus and the last 24 hours at the old Kai Tak Airport, and obtained exclusive rights to broadcast a foreign documentary showing a forged footage of aliens.

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