Happy is the new fear.
And of all places, the emotional distress is coming from an unlikely source — McDonald’s.
Obviously, McDonald’s Corp. did not mean to sow terror when it introduced its Happy Meal character named (surprise!) Happy.
In fact, the box-shaped creature with limp long arms, eyes that pop out of the top of its head and a gaping mouth filled with large teeth was intended to promote healthier meals for children.
Instead, it’s scaring the hell out of them and getting parents all riled up in social media, according to Bloomberg.
Since the ogre debuted on Twitter this week, it has drawn a host of unflattering comments:
“I think I’m going to have nightmares,” says one.
“What the f— is that creature?” and “THAT! is scary!”
When Happy was posted on McDonald’s Facebook page, it drew more scorn: “Epic fail,” screams one commenter. And the clincher: “This makes me crave Burger King.”
McDonald’s hopes all is not lost. It expects Happy to get a friendlier response from children as time passes.
The mascot “is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt”, Bloomberg quoted a company statement.
McDonald’s has been trying to be on the winning side of America’s health debate. On July 4, it will start to offer low-fat yogurt as a children’s side dish.
Let’s hope it doesn’t come with a mascot.
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