Date
17 December 2017
Smartisan founder Luo Yonghao talks about the features of Hammer phone at the product launch in Beijing on Tuesday. Photo: Xinhua/People.cn
Smartisan founder Luo Yonghao talks about the features of Hammer phone at the product launch in Beijing on Tuesday. Photo: Xinhua/People.cn

Hammer aims to be a smash hit in China smartphone market

No, it’s not what you want to do to your phone when its battery runs out and you can’t make an urgent call.

“Hammer phone” is the nickname given to the latest smartphone model in the market which claims to offer the best features and value for money.

Produced by mobile terminals maker Smartisan Technology Co. Ltd., the latest player in the bustling domestic smartphone market was launched at the China National Convention Center in Beijing on Tuesday. It’s called Smartisan T1, which spells and sounds the same as “hammer” in Chinese.

Hammer phone runs on a customized Android-based platform and sells for 3,000 yuan (US$480.94) for the 16 gigabyte version and 3,150 yuan for the 32G version, NetEase technology news portal reports.

Smartisan founder Luo Yonghao, a former English teacher and founder of a website for bloggers, promised that the device will give “bliss” to its owners because of its “exquisite” features, including the fastest CPU as well as the best screen and camera in the market. Specifically, it has a 4.95-inch panel and the same quad-core CPU that Xiaomi’s new Mi3 model has.

Despite the enthusiasm shown by Luo at the product launch, industry observers think making a dent in the crowded market will be a big challenge for Smartisan. The high-end models may not attract young workers who are looking for more affordable units. The device also does not support 4G technology, which is the latest trend in the market.

Smartisan T1 will be produced by Foxconn Precision Electronics (Langfang) Co. Ltd. and is scheduled for shipment in early July.

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TL/AC/CG

 

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