Yahoo is close to acquiring video-streaming startup RayV as part of its efforts to challenge Google’s YouTube in video streaming technology, the Wall Street Journal reported Tuesday, citing people familiar with the matter.
Yahoo chief executive Marissa Mayer has been negotiating several web-video acquisitions in an effort to bolster her video site Screen, the report said.
The company last year failed in its bid to acquire French video site Dailymotion as well as TV portal Hulu. This year, Yahoo has held talks to buy online video services Fullscreen and News Distribution Network, and in April announced plans for two online comedy shows with celebrity directors, according to the newspaper.
Founded in 2006, Los Angeles-based RayV has been focusing on developing software to improve high-definition video streaming over the internet and to mobile devices. Its software suite includes a content distribution network, a content management system, and digital rights management, the report said.
The acquisition could also expand Yahoo’s operations in Israel, where RayV has a research-and-development operation.
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