United States clothing retailer J.Crew wants its brand to fit Hong Kong to a T, literally.
The fashion house is launching size triple-zero exclusively for the Hong Kong market to fit figure-conscious customers, Hong Kong Economic Times reported. J.Crew’s thinnest size is double-zero.
The new offering marked Thursday’s opening of the retailer’s second shop in Hong Kong, a 3,250 square foot women’s store in central’s International Finance Centre. It sits a short distance from its 2,800 square foot men’s store opened earlier in one of the most expensive retail locations in the city.
The older shop is reportedly paying HK$500,000 (US$64,492) in monthly rent.
As a world-class city, Hong Kong has room for all fashion brands, chairman Millard Drexler was quoted as saying. The company expects to open a third Hong Kong flagship in two years.
The Hong Kong store openings mark the retailer’s return to Asia after it pulled out of Japan six years ago.
Drexler, former chief executive of GAP, said J.Crew is targeting Paris next and plans to re-establish itself in Japan.
The retailer first burst onto the scene in 1983 with the mailing of its first catalog and quickly gained popularity across the United States.
It made a mark as a serious fashion brand after US First Lady Michelle Obama made it one of her favorites.
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