Date
26 September 2017
Ricky Wong is launching other ventures after his application for a free-to-air TV license was rejected by Hong Kong authorities last year. Photo: AFP
Ricky Wong is launching other ventures after his application for a free-to-air TV license was rejected by Hong Kong authorities last year. Photo: AFP

Ricky Wong’s innovative approach to e-commerce

Hong Kong Television Network (HKTV) may still be waiting for a broadcasting license, but that hasn’t prevented founder Ricky Wong Wai-kay from embarking on other initiatives. 

In a seminar held by the Hong Kong General Chamber of Commerce on Monday, Wong revealed that he plans to invest as much as HK$200 million (US$32 million) to launch an e-commerce platform by this year end, targeting the middle class in Hong Kong, the Hong Kong Economic Journal reported.

According to Wong, the ‘Waikay Mall’ will serve as the trading platform for over hundreds of branded shops and department stores in Hong Kong, which will sell over 500,000 quality goods initially. The platform will be high-end, on the line of physical malls such as Festival Walk in Kowloon Tong and New Town Plaza in Sha Tin.

But the operation is not just about e-tailing. The shopping website will also be loaded with 1000 hours of free HKTV programs for cross pollination of the two businesses. Customers spending up to a certain amount will gain access to special items like final episodes of dramas.

Wong promises that if a customer places an order before 9 am, goods would be delivered before 11 pm the same day.

– Contact us at [email protected]

RC

EJ Insight writer

EJI Weekly Newsletter

Please click here to unsubscribe