The Centre for Health Protection is warning Hong Kong teens not to accept invitations for NekNomination, an online drinking game that is gaining popularity overseas, the Hong Kong Economic Times reported Wednesday.
British media reported that at least four deaths in Britain and Ireland have been directly linked to the drinking game.
NekNomination became popular in Australia early this year and spread quickly to Britain, France and the rest of Europe.
The game requires participants to film themselves skolling an alcoholic drink and uploading the footage to the site before nominating two others to do the same. The nominated person has to complete the task within 24 hours.
According to a Department of Health survey in 2012, excessive drinking is a bigger problem among young adults in Hong Kong than older generations. Just under 10 percent of respondents aged 18 to 24 admitting to excessive drinking, 3.9 percentage points more than respondents aged 45-54 and 6.9 percentage points more than those in the 55-64 age group.
The center said excessive alcohol intake could cause damage to the brain, especially for teens, and could lead to intoxication, coma and even sudden death, the report said.
– Contact us at [email protected]