With prices of 4K television sets beginning to fall in China, the market has seen a growing number of fake products that claim to be ultra-high definition offerings, the 21st Century Business Herald reported Wednesday, citing industry insiders.
4K TV, which provides viewers with a horizontal resolution on the order of 4000 pixels, or four times as many as the most popular 1080p HDTV format, has been getting popular following the launch of some low-price models. Both domestic and foreign TV makers have been trying to use the new type of TV to spur market demand.
According to data from research institute All View Consulting, 4K TVs accounted for more than 30 percent of the total TV sales in China during the Labor Day holidays earlier this month. More than 60 percent of the TVs sold in the first four months of the year are said to be mid-to-low end 4K TVs priced under 6,000 yuan (US$959).
Smartphone maker Xiaomi launched its 4K TV, the 49-inch MiTV 2, in May at an ultra-low price of 3,999 yuan, pushing the pricing of the products into a new low territory. Some people have, however, questioned whether it is indeed a real 4K TV, pointing out that Xiaomi actually uses the so-called RGBW technology that can present definition similar to 4K. Xiaomi has refuted the charge.
Industry insiders say there are, in fact, many low-price 4K TVs currently being sold in the market using RGBW panels. They say the cost of a real 4K panel is 30 percent higher than the ones used in a mainstream 2K HDTV, and therefore the price of the TV set should be 30 percent more expensive as well. Manufacturers have been playing games by passing on lower value TV sets as ultra-high definition products, they say.
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