Spending on entertainment and media will grow at 10.9 percent per year through to 2018 while advertising outlays will rise by 11.9 percent, Shanghai Daily reported Wednesday, citing projections by consultancy PricewaterhouseCoopers.
PricewaterhouseCoopers said in its Entertainment and Media Outlook that by 2018, 55 percent of all advertising revenue will be digital, with the biggest declines in ad spend in newspapers.
China would overtake Japan as the world’s second-largest entertainment and media market behind the United States in 2016 as revenue rises to more than US$213 billion in 2018, the report said.
Mobile internet penetration is expected to reach 65 percent by 2018, growing at 17.7 percent each year.
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