British distiller Diageo aims to rebound from the blows of a central government austerity campaign by selling through a storefront on online shopping site Tmall, the Wall Street Journal reported Wednesday.
Diageo, which makes Johnnie Walker whiskies and Baileys Irish cream, is also in talks with other e-commerce sites to promote its premium and lesser-known products, the report said.
Top-shelf alcohol was a popular present for officials until Beijing banned bureaucratic gift-giving and banquets.
Diageo’s sales in Asia fell by almost a fifth in the three months to March 31, the report said. But alcohol sales online rose to about 7.3 billion yuan (US$1.2 billion) last year, up from 600 million yuan in 2010.
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