Date
25 September 2017
Jeff Bezos' mystery baby isn't so secret anymore after Britain's The Telegraph blew the lid on it.  Photo: Bloomberg
Jeff Bezos' mystery baby isn't so secret anymore after Britain's The Telegraph blew the lid on it. Photo: Bloomberg

What’s all the fuss about this Jeff Bezos baby?

Amazing. Super awesome. Very real life.

You don’t get those superlatives in one line very often, but whatever it is that’s making people sing Amazon’s praises can only be music to the ear of Jeff Bezos.  

The fuss is coming from a mysterious video for a mystery product the Amazon founder is expected to launch on June 18. In it, faceless people divine something unseen, as you’d expect in a mystery.

But like most secrets, this one unraveled quickly after Britain’s The Telegraph newspaper blew the lid on Bezos’ new baby: It’s a holographic 3D phone.

The phone projects objects to the user’s eyes through four front-facing cameras, creating a stereoscopic, three-dimensional image without the need for 3D glasses, the report said.

An additional four front-facing infrared cameras work with other sensors to enhance the software’s 3D effects.

Amazon’s software makes constant adjustments to the positioning of on-screen elements, altering the perspective of visuals on the screen.

Bezos himself has been the subject of much consumer scrutiny over his rumored plan to launch a smartphone after several hardware releases last year including the Fire TV streaming box and new Kindle Fire tablets.

He last shook the market by announcing the Octocopter, a drone for delivering Amazon goods to customers’ front door with military timing and precision.

But a 3D phone? 

Wouldn’t you rather call on it than look at it?

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RA

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