Date
23 September 2017
More than 80,000 artists have already signed up for the LINE creators market. Photo: LINE
More than 80,000 artists have already signed up for the LINE creators market. Photo: LINE

Online stickers to LINE your pocket

The land that brought us Hello Kitty, Doraemon and Peko-chan is taking cute to a whole new level with the chance to not only apply but to profit from whatever adorable figures fans can dream up. Japanese app LINE is offering users the opportunity to create and sell online “stickers”, virtual decorations to brighten up chat messages.

LINE launched its creators market in April and more than 80,000 artists have already signed up for the platform. There are 1,200 customer-generated sticker sets available for anywhere between 99 US cents and US$2.99.

LINE splits the revenue with the creator and in the month or so after it went live, 150 million yen (US$1.47 million) worth of business had been done. It’s a formula that might not only make money but also raise user activity and loyalty.

LINE has over 400 million users around the world and monthly revenue from its own sticker series averages around US$10 million.

So far, only Indonesia, Japan, Thailand and Taiwan have access to the creators market but the company says it will be rolled out in other parts of Asia down the track.

– Contact the writer at [email protected]

SK

EJ Insight writer

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