Date
25 September 2017
VINIV gives clients the chance to make their own blends from wine produced in various parts of Bordeaux, including Saint-Emilion. Photo: AFP
VINIV gives clients the chance to make their own blends from wine produced in various parts of Bordeaux, including Saint-Emilion. Photo: AFP

Grape expectations: HK gets taste for upmarket DIY wine

A taste for fine wine can be expensive, especially if you’re keen to craft your own vintage.

But one company is offering a way into the personalized wine game that’s a fraction of the cost of buying a winery, according to the Hong Kong Economic Times.

Winemaker VINIV and wine and spirits merchant Berry Bros. & Rudd give wannabe vintners the chance over six months to two years to make their own Bordeaux, from selecting varietals to label design. 

Prices start from £6,900 (US$11,708) per barrel (equivalent to about HK$311 per bottle) and the idea is gaining ground in Hong Kong through word of mouth.

“About 65 percent of my first-time clients become returning ones,” VINIV founder and chief executive Stephen Bolger said.

“Some bankers and entrepreneurs even acquired some wineries after they DIYed their own wines.”

Bolger said demand from Hong Kong and the mainland is very strong, although only about 20 percent of his clients are from Asia.

Clients can choose output from 15 wineries across Saint-Emilion, Margaux and Pauillac and business has doubled to 90 barrels last year from 40 barrels in 2009. Bolger expects around 150 barrels to be produced this year and 400 within five years.

“You can only deeply understand Bordeaux [wines] by participating in the winemaking process,” Bolger said.

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